Add an inline campaign with a block or shortcode

Recorded October 2026. The Friday Letter is a fictional editorial site; the article and signup use sample content. This example saves leads locally without sending email.

0:00 Add an inline signup
A good article can be the start of a longer conversation. Let’s add The Friday Letter’s signup form below a post, then check that a real signup is saved.

0:10 Choose an inline setup
In Create campaign, choose Grow my email list, then Newsletter signup after an article. This Free setup stays within the page. Use it to create a draft, ready for your own copy.

0:22 Make the invitation fit the article
I’ve prepared The Friday Letter’s supporting copy and consent wording. Change the headline to A little more room for Friday. The invitation should feel like a natural next step after the article. Check the mobile view too, especially the email field and button.

0:38 Check manual placement
In Display rules, Blog posts only matches our article. Keep Placement set to Manual. This allows the form on eligible posts; it does not insert it everywhere. We’ll choose its position with a WordPress block.

0:52 Publish the campaign first
For this test, keep the signup in WConvert only. It saves a lead without sending email. With the draft saved, review the page rules, manual placement and privacy information. Publish the campaign first, so the WordPress block can find it.

1:08 Place the block after your article
Open your article in WordPress and place the cursor after its final paragraph. Open the block inserter and search for WConvert. Choose WConvert campaign. This is the inline signup block; the content lock blocks serve a different purpose.

1:24 Choose the published campaign
If the campaign was just published, refresh the list. Search for The Friday Letter and select the matching campaign. Typing the name alone does not select it. Save the article draft once the right campaign is chosen.

1:39 Publish the article too
The campaign and the article are published separately. Review the post, then publish it too. In another editor, use the campaign’s copied shortcode in a shortcode element. Either way, the real page is where we check the result.

1:53 Test the real article
Open the published article as a visitor. The form sits after the last paragraph, right where we placed it. Use a test email address, read the consent message, and submit. This confirmation means the request was received. Next, we’ll check the saved lead.

2:10 Verify the saved signup
In Leads, filter to this campaign and search for the test email. Open the submission. The campaign and the consent wording match our form. That proves the signup was saved locally. It does not prove an email was delivered or that a mailing service has subscribed this reader.

2:27 A useful invitation
Your form is part of the article, and the signup is saved. Before welcoming readers, connect your email service and test delivery. Start with one useful article, and make the invitation feel at home.