WCONVERT COMPARISONS

Your next campaign.
The right tool for it.

Start with the tool you’re considering. See what’s included, what costs extra and how each one fits the way you work.

Which tool is on your shortlist?

Four comparisons. The differences that matter.
OptinMonsterHosted campaign platform

What happens as your audience grows?

Compare campaign allowances, where your leads live and the plan your next campaign needs.

WConvert
Campaigns and lead records in WordPress, with no campaign-impression cap.
OptinMonster
A hosted platform with campaign-impression allowances tied to the plan.
  • Usage limits
  • Data ownership
  • Annual costs
Compare OptinMonster
Popup MakerWordPress popup plugin

One toolkit, or the plugins you already use?

Look at built-in forms, contact exports and the extra tools a more involved campaign needs.

WConvert
Build multistep forms and export captured contacts from one plugin.
Popup Maker
Create popups around existing content and connect separate form plugins for richer forms.
  • Built-in features
  • Dependencies
  • Script size
Compare Popup Maker
DepicterWordPress visual builder

A lead-capture tool, or a wider design toolkit?

Compare the campaign workflow with a builder that also covers sliders and other visual content.

WConvert
A focused workflow for forms, lead records, targeting and follow-up connections.
Depicter
A broader visual builder for popups, sliders and carousels.
  • Design scope
  • Campaign tools
  • Script size
Compare Depicter
Thrive LeadsWordPress opt-in toolkit

Start free, or pay for a broader opt-in toolkit?

Compare native forms and lead tools, then look at testing and the cost after the first year.

WConvert
Multistep forms and lead exports in Free; A/B testing with manual selection in Pro.
Thrive Leads
A paid opt-in toolkit with optional automatic A/B winner selection.
  • Free vs paid
  • A/B testing
  • Renewal pricing
Compare Thrive Leads

Researched by the WConvert team · Checked 9 October 2026 · Sources and plan details are included in each comparison.

WHY CONSIDER WCONVERT?

Make the connection.
Keep the control.

Build campaigns in WordPress and keep your captured leads close to the rest of your work.

Explore the WConvert toolkit

No impression-based upgrades

Free and Pro have no campaign-impression cap. Your hosting resources still apply.

Your leads, in WordPress

Search records and export contacts. Connected services receive the data you configure.

Start with useful essentials

Free includes popup and inline forms, multiple steps and lead records. Add Pro when you need more.

A USEFUL COMPARISON, IN PLAIN TERMS

Know what you’re comparing.

Included means built in.

We distinguish a native feature from one that needs another plugin, and show when a paid plan is required.

Renewals count, too.

Compare the plan for your actual task, including its site allowance and any introductory price.

Smaller isn’t a speed score.

Script-size results describe the tested setup. Separate demos are labelled, and unmeasured products don’t get a performance claim.

See how it feels before you decide.

Explore a sample campaign, then compare Free and Pro to find the plan that fits.