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Display rules, groups and visitor limits

Understand how page selection, audience groups, opening triggers, dates and visitor limits work together.

3-minute readReviewed 12 October 2026

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Before you start

Open a campaign’s Display rules tab. Core page, device, sign-in, timing and frequency controls are included in Free. Pro adds rules such as click opening, referral and URL-parameter targeting. Cart rules also need WooCommerce.

Read the sentence at the top as a summary, then inspect each section. A matching audience alone does not mean the campaign is published, in date or placed on the page.

Understand the five sections

How display decisions fit together
Setting	What it means
Where does it show?	Select eligible pages and exclusions. A matching exclusion prevents display. Inline campaigns also need a placement method.
Who sees it?	Audience conditions, such as device or sign-in status. Custom groups let you combine conditions.
When does it open?	The opening event or delay. Automatic inline placement uses Right away.
How often?	Campaign repeat limits and stopping after conversion. Site-wide limits may also apply.
Dates	The start and end window, using the site’s configured time. Publishing and scheduling are separate checks.

For step-by-step setup, see selected pages, visitor targeting, opening triggers and scheduling.

Read all, any and separate groups

Under Who sees it? → Custom…, each group can match all or any of its conditions. Separate groups are joined with OR: one matching group is enough.

Examples of audience logic
Setting	What it means
All: phone + signed out	Both conditions must match. A signed-in phone visitor does not match.
Any: phone + signed out	Either condition is enough. This also includes signed-out computer visitors.
Group 1: campaign tag / Group 2: no referring page	Either group can qualify. Adding the second group broadens the audience; it does not add a requirement to the first.

Two audience groups joined by OR — This Pro example admits the tagged campaign visit or a visit classified as having no referring page. The other display sections still apply.

Use is not only when you mean to exclude the named condition. Check both a matching and non-matching visitor after publishing.

Know what advanced conditions measure

Conditions that need extra care
Setting	What it means
URL parameter / UTM tag · Pro	Reads the current URL. It does not remember a tag after the visitor moves to an untagged page.
Where they came from · Pro	Reads the immediately previous page. Missing referrers and same-site navigation count as Direct / No referring page.
Ad blocker · Pro	Uses a browser-side detection signal. It is not proof of a visitor’s intent or a reliable identity.
Time of day	Uses the site’s time. An overnight range can cross midnight.
User role	A signed-in visitor holding any selected role can qualify; signed-out visitors have no role.
Cart conditions · Pro + WooCommerce	Use the current cart state. Do not infer a completed purchase from items in a cart.

Separate automatic pacing from deliberate clicks

Automatic opening respects its timing and applicable campaign and site-wide pacing. A deliberate click to open or reopen is treated differently from an automatic repeat: it can bypass automatic pacing, while schedule, audience, conversion-stop and active-overlay checks still matter. The campaign must also be available on the current page.

Browser history is not a person’s identity across devices. Use a fresh private window for a first-visit test, then repeat in the same window to check limits. Inspect an unexpected result with the display diagnostic workflow; do not remove all targeting just to make it appear.

Still stuck?Tell us where you got to

Include your WConvert version, the page you tested and any error message.