WConvert
Where does it show?
Pick relevant pages, posts or URL paths. Add exclusions for places you want to leave alone.
Journal pagesExclude /checkout/*
A good invitation.
A better moment.
Meet visitors where it makes sense. Choose who sees your campaign, when it opens and when to leave them to it.
Page & device targeting Timing & repeat limits All included in Free
INSIDE WCONVERTOne newsletter. A more thoughtful invitation.
A LITTLE INTEREST FIRSTHalfway through.
Halfway through.
A good time to ask.
Let them enjoy the story before inviting them to the next one.
FIVE SIMPLE QUESTIONSYou know your audience.
You know your audience.
Set your own rules.
Start with the common choices. Open the custom rules when you need more control. WConvert turns your answers into a plain-language summary.
Who sees it?
Choose devices, sign-in status or WordPress roles. Pro adds conditions such as referrer and URL parameters.
Signed-out visitorsOn phones and computers
When does it open?
Wait a few seconds, a scroll depth or a pause in activity. Pro adds leaving, scroll-up and click triggers.
Scrolled 50% downYour threshold, your choice
How often?
Limit repeat appearances. Set a gap between invitations or stop after someone closes or completes a campaign.
Once per visitStop after signup: on
Which dates?
Schedule a launch or seasonal offer. Set a start and end in your WordPress site’s timezone.
Between two datesNo last-minute switch to remember
“Shows on journal pages to signed-out visitors, after 50% scroll, once per visit.”
EXAMPLE RULE SUMMARYKNOW WHEN TO STEP BACKThey said yes.
One signup. They said yes.
Let them
keep reading.
A good invitation knows when its work is done.
Stop after signup · included in FreeNo repeat invitation.
Once is often enough.
Choose once per visit, or leave a set number of days between appearances. You can also stop after dismissal when someone closes the offer.
Keep campaigns in balance.
Set site-wide limits and campaign priority, so your campaigns don’t all compete for the same moment.
MORE WAYS TO FIND YOUR MOMENT PROLet the situation
Let the situation
shape the invitation.
Go beyond a timer. Use an action, a traffic source or a shopping context to make the next step more relevant.
THE WEEKEND GUIDE
Get the guide
A visitor chooses to open your form.When they ask for it.
Open a campaign from a chosen button or link. Let the visitor decide when they’re ready for your guide, offer or signup.
CLICK-TO-OPENONE CAMPAIGN, A RELEVANT WELCOME
Summer newsletterWelcome to the summer edit.
Match a referrer or URL parameter.When the source matters.
Show an offer for a particular campaign link or referring site. Keep your on-site invitation connected to what brought them here.
REFERRER & URL PARAMETERSA MOMENT BEFORE THEY GO
A little something
for your next visit.
A leaving gesture, not a prediction.for your next visit.
When they move to leave.
Use exit intent on pointer devices, or a scroll-up trigger. Add minimum time on the page before an eligible gesture can open the campaign.
EXIT INTENT & SCROLL-UP
Make shopping context part of the picture. Pro also supports WooCommerce cart conditions.CONFIDENCE BEFORE PUBLISH“Why would this show?”
“Why would this show?”
See the answer first.
Use Preview → Who sees it in the editor to try hypothetical visitor situations and see what allows or prevents an opening. Explore the illustrated example below.
ONE CAMPAIGN. FOUR DIFFERENT VISITS.
ALL RULES IN THIS EXAMPLE ARE FREEWould you show it now?
saturday.SPACES STORIES OBJECTS
ROOM TO SLOW DOWNA little space.
A little space.
A better everyday.
ONE LAST THINGMake yourself
The weekend collectionYour order is ready to review.
Make yourself
at home.
The weekend collectionYour order is ready to review.Room to finish checking out.
THE SATURDAY LETTERGood spaces.
Good spaces.
Great weekends.
Independent makers, considered interiors and one good idea for your home.
Your email address Send me the next issue Illustration only · No signup is collected.Scrolled 10%
Give them a moment to settle in.
The page matches, but this visitor has only scrolled 10%. The campaign waits.
Interactive illustration of display rules, not a live campaign. Visits, scroll positions and signup history are simulated.
START WITH A THOUGHTFUL DEFAULTUseful control in Free.
Compare plans Useful control in Free.
More possibilities in Pro.
| Choose the moment | Free | Pro |
|---|---|---|
| Page, role & device targeting | Included | Included |
| Delay, scroll & inactivity triggers | Included | Included |
| Schedules & visitor frequency limits | Included | Included |
| Exit intent, scroll-up & click-to-open | — | Included |
| Referrer & URL-parameter targeting | — | Included |
| Reopen buttons for dismissed offers | — | Included |
All Pro site plans include the same features. From $49/year for one site, in USD.
Which display rules are included in Free?
Page, role and device targeting; delay, scroll-depth and inactivity triggers; schedules; and visitor frequency limits are included in Free. Pro adds exit intent, scroll-up, click-to-open, referrer and URL-parameter targeting, plus more advanced audience conditions.
What does “once per visit” mean?
A visit means a browser tab session, normally ending when the tab closes. It is not a permanent record of a person. Restored or copied browser sessions may retain the limit, and blocked storage can limit it to the current page.
Can I stop asking people who already signed up?
Yes. Under How often?, enable “Stop showing it… after they submit the form.” WConvert uses the completion recorded in that browser, rather than looking someone up in your email service. Another device, cleared storage or unavailable storage can change what the site remembers.
Does exit intent work on every device?
Exit intent observes a pointer leaving toward the top of the page. It is not a guarantee that a person intends to leave, and touch-only devices do not provide that mouse gesture. Pro also offers scroll-up and explicit click triggers; choose a behavior that suits your audience.
Can I combine rules?
Yes. Choose the pages first, then combine audience conditions and opening rules. You can require all conditions or allow alternatives. Page exclusions still apply across audience groups. The editor checks incompatible combinations before publication.
Can I check my rules before publishing?
Yes. Preview → Who sees it lets you try hypothetical visitor facts and see why the draft would or would not open. It does not load a real visitor’s page, collect a signup or count a visit. The live inspector is available separately for diagnosing a published campaign.
What happens when a scheduled campaign ends?
The end time stops new openings. A visitor already in an open campaign can finish it. Scheduled dates use your WordPress site’s timezone.