Open a popup after a delay, scrolling or inactivity

Before you start

Delay, scroll-depth and inactivity triggers are included in Free. Begin with a popup and a specific test page. These instructions describe opening a popup; a manually embedded inline form follows its placement rules.

Page, audience, schedule and visitor limits must also allow the campaign. An opening trigger alone cannot override them.

Choose when it opens

1. Open the campaign’s Display rules tab.
2. Select When does it open?
3. Choose a delay, Scrolled …% down, or When they pause for … s.
4. Enter the number for your chosen option. Treat the value as a testable choice, not a universal best setting.
5. Save the draft.

Enlarge screenshot

Opening-trigger choices in Display rules

Zoom in

Zoom to inspect the controls. Press Escape to close.

Combine triggers only when needed

For a more specific rule, choose Custom… → After something they do. Add the opening rules you need and choose whether any or all must happen.

For example, “any” can open after a delay or sufficient scrolling. “All” requires both. Review Minimum time on the page if the popup must never open before a minimum wait.

Publish and test the trigger

1. Use Preview → Who sees it to check that the page, device, dates and visitor history allow the campaign.
2. Review and publish the draft.
3. Open the test page in a fresh private browser session. For a delay, wait; for scrolling, start at the top of a long page; for inactivity, stop interacting with the visible page.
4. Close the popup and check repeat visits against the intended frequency rule.
5. If it does not open, follow the display troubleshooting guide.

For isolated trigger tests, you can temporarily use a less restrictive frequency on a test-page-only campaign. Restore the intended visitor limits before wider publication.

Pro also supports opening a popup from a page button. For how opening interacts with audience groups and limits, see the display-rules reference.