WConvertForms submitted
See recorded email, phone and other capture submissions. Your sending service handles subscription confirmation.
See the results.
Make your next move.
Go beyond “how many?” Understand what visitors did, compare it with the previous period and find the campaigns worth a closer look.
Local reportingComplete-period comparisonsCore analytics included in Free
WConvert Analytics Local demo data · September 2026
MORE THAN ONE NUMBERDifferent actions.
Different actions.
Clearer meaning.
Read submissions and basket additions as separate outcomes.
A CLOSER LOOK AT THE REAL CARDS
Campaign analytics · Sample data
THE RIGHT NUMBER FOR THE JOBDifferent goals.
Different goals.
Meaningful results.
A signup, a quiz completion and a basket addition answer different questions. Keep their meaning intact instead of rolling everything into one conversion number.
Links clicked
Track primary offer and cart-return clicks. A click shows an action—not a completed purchase.
Quizzes completed
Understand completed quiz journeys. An anonymous result and a separately captured contact are different outcomes.
Products added
See accepted recommendation additions with Pro and WooCommerce. Product-link clicks stay separate.
FROM NUMBERS TO A NEXT STEPKnow what changed.
Know what changed.
Then look closer.
Compare equal periods and read the count alongside the rate. A lower total doesn’t automatically mean a weaker response.
Demo · The Saturday letter
SEP 15–28 compared with Sep 1–14, 2026
ZOOM IN ON THE RATE
Real campaign report with local demo data. The explanation beside it shows how to read the numbers.
Explore three interactive reporting examples
TRY READING THE RESULTS
Illustrative reportFewer signups. What changed?
The Saturday letterEmail campaign · Two complete 7-day periods
Oct 1–7, 2026 Sep 24–30, 2026
Times shown800Previously 1,200
Email submissions120Previously 180
Submission rate Submissions ÷ times shown15%Previous: 15%
Each bar pair uses its own scale. Counts describe actions and appearances, not unique people.
HOW TO READ THISExplore display rules
Less exposure. The same response rate.
120 out of 800 appearances led to a submission, compared with 180 out of 1,200. Both periods have a 15% submission rate.
A useful next check
Review which pages and visitors can see the campaign, alongside your site’s traffic. The report alone cannot tell you why exposure fell.
Sample numbers explain the reporting approach; they are not customer results. WConvert’s observations use evidence thresholds and never change a campaign automatically.
FOLLOW THE QUESTIONStart with the big picture.
Start with the big picture.
Keep the detail close.
Open the goal or campaign behind a number. Follow its trend, inspect the daily figures and export the report when you need it elsewhere.
Explore A/B testingCompare like with like
Complete days, explicit dates and an equally long previous period. Paused and deleted campaign history stays inspectable.
See the activity behind a journey
Explore recorded screen activity and retained choice answers. These are activity counts and respondent summaries, not a guessed abandonment funnel.
Take the numbers with you
Export the core outcome report as CSV. Share the selected period and comparison without turning it into an export of personal lead details.
START LOCAL. CONNECT WHEN YOU NEED TO.Useful from Free.
Compare Free & Pro Useful from Free.
More context with Pro.
Your campaign report.
Inside WordPress.
Native results, date comparisons, campaign detail and core report exports. No Google Analytics account needed.
Start with FreeConnect to the tools
you already use.
Send supported events through an existing GA4, Google Tag Manager or Plausible setup. Consent and tracker settings remain part of your setup.
GA4GTMPlausible
Put campaign activity
beside paid orders.
Optional, consent-based sales attribution uses a 30-minute last-interaction window. Linked sales are not proof of incremental revenue.
Explore store campaignsA CLEARER PICTUREGood questions.
Good questions.
Clear answers.
Is campaign reporting included in Free?
Yes. Native campaign analytics, reporting-period comparisons and core report CSV exports are included in Free. Pro adds A/B testing, optional external analytics events and optional WooCommerce campaign sales reporting.
What does the submission rate mean?
Recorded submissions divided by campaign appearances in the selected period. Appearances and submissions may repeat, so this is not a unique-person conversion rate. With no appearances, WConvert shows a dash rather than 0%. Each goal’s rate names the outcome being measured.
Why does the reporting period end yesterday?
The Analytics screen compares complete days in your WordPress site’s calendar. The comparison uses the immediately preceding period of the same length, avoiding a partial day being compared with a full one. This is not a real-time visitor monitor.
Do deleted leads change my historical counts?
Native reporting uses daily counters separately from the lead log. Erasing a lead does not subtract its historical counter. Retained-answer summaries are different: they use the leads still stored on your site, so retention and erasure can change those summaries.
Does WConvert automatically optimize my campaigns?
No. Evidence-based observations can point to something worth checking, subject to data thresholds. They do not establish a cause or statistical significance, and they never edit or publish a campaign automatically. You decide what to change.
Can I export a report?
Yes. Export the accepted reporting period and scope as CSV, including comparison values when enabled. The core report export is separate from a lead export and does not include the optional WooCommerce revenue report.
Do I need Google Analytics?
No. Native reports work inside WordPress. With Pro, you can optionally send supported campaign events through your existing GA4, Google Tag Manager or Plausible setup. WConvert does not install a tracker, and provider counts can differ because of consent, blocking and configuration.
How does WooCommerce sales attribution work?
Optional Pro tracking links eligible paid orders to a qualifying campaign interaction within a fixed 30-minute window. It is off by default and requires WooCommerce, an initialized WP Consent API policy and statistics permission. Sales figures use order data and account for supported refunds. Attribution is a connection, not proof of extra sales caused by a campaign.
Build it. Learn from it.
Make the next one better.
Start with campaign creation and local reporting in Free. Add Pro when you need more ways to test, connect and sell.
Find your WConvert plan