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Form fields, buttons and success messages

Understand field labels, required information, button actions and the message visitors see after a form.

3-minute readReviewed 12 October 2026

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Before you start

Open the campaign’s Edit tab and select a form screen. Basic forms and linear screens are available in Free; conditional questions, branching and quiz results require Pro. Available controls depend on the screen and campaign goal.

Use email signup, phone capture or enquiries for complete task guides.

Make each field understandable

Field and wording controls
Setting	What it means
Label	Say what visitors should enter. Keep the meaning visible while they type.
Placeholder	An example or hint inside the input. It disappears during typing and should not replace the label.
Required	Decide whether the visitor must provide this information. Some capture fields are necessary for the selected signup.
Ask for their name	Adds a name field where supported. Ask only if you will use it.
Interest choices	Let visitors choose from meaningful labels. These choices are not conditional quiz routing.
Consent wording and privacy notice	Explain the intended use of details and link the appropriate policy. Match the wording to the destinations actually configured.

Select a field in the canvas or element list to edit its Content. Select the screen to review the Form settings. Do not use a placeholder such as “Email” as the only explanation of a required field.

Read the action as well as the label

Select the button, then open Change what this button does. The menu offers actions that fit the screen; some can be unavailable. A label such as “Get the guide” does not configure a download or email.

Button actions and their effect
Setting	What it means
Sends the form	Submits the selected form. Review its Form selector and required fields.
Goes to the next screen	Continues the flow. Do not assume that moving forward saves contact details.
Returns to the previous screen	Lets the visitor go back in the flow.
Skips optional signup	Continues without that optional signup. Use a clear label such as “Not now.”
Goes somewhere else	Opens the configured destination when available for the screen and goal. Check the link separately.
Closes the popup	Dismisses the presentation; it does not submit the form.

Write the acknowledgement and test it

Select the acknowledgement screen, such as Received, and check the previous screen’s Then destination.
Write a message that describes the confirmed step: “We’ve received your details.” Only promise delivery after configuring and testing it.
Use Preview → Try the form. Try an empty required field, then valid details. Check the next screen and any Back, Skip or Close button.
Publish the intended changes and complete one live test. Verify the saved submission and any receiving service separately.

Still stuck?Tell us where you got to

Include your WConvert version, the page you tested and any error message.