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Campaign formats and design settings

Compare the available formats and find the controls for shared styling, position and design changes.

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Before you start

Open an existing campaign. Popup and Inline form are available in Free. Floating bar, Slide-in and Fullscreen require Pro. This reference helps you choose a format; Style a campaign covers changing its appearance.

Choose a format for the job

Formats and where they appear
SettingWhat it means
Popup · FreeAn overlay centered over the page. Useful when the offer needs a short focused decision.
Inline form · FreePart of the page content. Place it with a block or shortcode; automatic insertion and content locking require Pro.
Floating bar · ProA strip at the top or bottom. Check that it does not crowd navigation or another fixed banner.
Slide-in · ProA panel in a corner. Check its overlap with chat buttons and other fixed controls.
Fullscreen · ProA full-screen presentation. Keep the message focused and make dismissal easy.

Start with the smallest format that gives visitors enough room to understand the offer. Use the mobile preview before deciding that a desktop layout works everywhere.

Separate shared style from element style

Where to change appearance
SettingWhat it means
Edit → LookShared design choices across screens: colors, typography, spacing, picture and effects. Existing element-specific overrides can remain.
Format and positionThe current format and its available position controls. Inline placement is managed in Display rules.
An element → ContentWhat a headline, field or button says or does.
An element → StyleThe selected element’s appearance. Check overrides if a shared design change seems to have no effect.
Desktop / MobileInspect how the layout fits each preview. A preview size does not add a visitor-targeting rule.

Change the design or format

  1. Open Edit → Look.
  2. Under Design, choose Browse designs and formats.
  3. Use the Format filter and preview a suitable design.
  4. Choose Keep my words and images or Use the design’s sample content. Review offers, links and every screen either way.
  5. Apply the offered design or format change, then recheck Display rules and Destinations.
  6. Save the draft, review publication and test the actual page on desktop and mobile.
Still stuck?Tell us where you got to

Include your WConvert version, the page you tested and any error message.