Compare WConvert with Popup Maker for WordPress. Get built-in multistep forms, phone fields and a lead log, with fewer separate plugins to manage.
A comparison by WConvert · Checked 9 October 2026
Starting fresh and extending a setup you already love are two different jobs. Choose the workflow that fits yours.
WConvertChoose a goal, shape your form and review the response in WConvert. Useful when you want your campaign and lead capture together.
Popup MakerShow forms you already use in a popup, or start with its own subscription form. A useful fit for an established WordPress form setup.
Illustrated workflows. Integrated forms may use another plugin’s storage or a connected provider. Neither product replaces your newsletter or SMS sending service.
Checks show included capabilities. “Not built in” means a separate plugin or tool is needed; it is not part of Popup Maker itself.
AvailablePaid planPlan names appear in each cell.Sources
| What matters |  WConvertFree & Pro | Popup MakerFree, Pro & Pro+ |
|---|---|---|
| The shared foundations | ||
| Runs inside WordPress | Available:Free & Pro | Available:Free & paid |
| Unlimited campaign impressions | Available:Free & Pro | Available:Free & paid |
| Free edition | Available:Free on WordPress.org | Available:Available on WordPress.org |
| Built-in email signup form | Available:Free | Available:Free subscription form |
| Local contact records | Available:Lead log in WordPress | Available:Built-in form subscribers |
| Everyday control | ||
| Control repeat appearances | Available:Campaign frequency & site-wide limits | Available:Free · configurable popup cookies |
| Stop repeating after signup | Available:After-submission suppression | Available:Successful-form cookie settings |
| Built-in CSV export | Available:CSV from the lead log | Not built inUse a separate database export tool |
| How you collect more detail | ||
| Built-in phone & enquiry fields | Available:Built-in fields · Free | Not built inRequires a separate form plugin¹ |
| Built-in multistep forms | Available:Free; branching in Pro | Not built inRequires a separate form plugin¹ |
| Consent on the signup form | Available:Free · wording saved with lead | Available:Free · configurable consent |
| When to show it. How to improve it. | ||
| Page & post targeting | Available:Free | Available:Free |
| Scroll-triggered campaigns | Available:Free | Paid planPro |
| Date & time scheduling | Available:Free | Paid planPro |
| Exit-intent campaigns | Paid planPro | Paid planPro |
| Built-in A/B testing | Paid planPro | Paid planPro |
| WooCommerce tools | Paid planPro · recommendations & cart return | Paid planPro basic; Pro+ advanced |
¹ Popup Maker’s Gravity Forms integration supports complex and multi-page forms. The form plugin, its license and its capabilities are separate. This is not a claim that every integration supports every field or workflow.
Check destinations separately, too. WConvert includes MailPoet in Free; WSMS is coming soon. Mailchimp, Brevo and Mailtrap are Pro. Planned connections remain marked Soon. Find your integration
Compare one-site options for your next campaign, including the first year and the ongoing price.
$0free edition
Create the signup form and review leads in WConvert. MailPoet is included in Free. WSMS is coming soon.
WConvert plan details$0free edition
Use the built-in subscription form and Subscribers screen. Review the connection needed for your email provider.
Both have a free path for basic email capture. Sending services and additional integrations are separate.
$0free edition
Choose how far someone scrolls before the campaign appears, and set how often it can show.
WConvert plan details$59.40first year · 1 site · annual billing
Pro includes scroll triggers alongside its advanced targeting tools.
Compare the trigger you need, as well as how you will build the form and send the response.
$49/ year · 1 site
Compare campaign variants and review observed results. You decide which version to keep.
WConvert plan details$59.40first year · 1 site · annual billing
Pro includes built-in split tests. Its documentation also covers testing embedded form variants.
Both offer built-in testing. Test setup, reporting and decision tools differ.
$49/ year · 1 site
Build on-site cart-return campaigns and product recommendations. WooCommerce is required.
WConvert plan details$149.40first year · 1 site · annual billing
Pro+ includes cart management, discount automation and revenue attribution. Basic WooCommerce support is also in Pro.
These are different commerce toolsets, not matching bundles. WConvert is not an abandoned-cart email service.
USD, checked 9 October 2026. Popup Maker’s paid figures include its advertised 40% first-year offer and regular renewal. Taxes and external services are separate. Offers can change; these are task comparisons, not identical bundles.
WConvert Pro has the same features across site counts: 1 site · $49/year / Up to 5 sites · $99/year / Unlimited sites · $199/year. See pricing and availability.
Both products run in WordPress. Popup Maker’s built-in form stores subscribers locally, too. Self-hosting alone is not the deciding difference.
With WConvert, you can review consent wording with a lead, choose retention and use WordPress personal-data export and erasure. Check the full path through your hosting, backups, email service and optional verification tools.
Explore WConvert’s privacy controlsA lighter starting point for lead capture, measured with a simple signup form in each Free edition.
14.6 KB WConvert · 19.9 KB Popup Maker
Gzip · tested 9 October 2026 · WConvert 1.0.0 (37d8bde), Popup Maker 1.25.0. Plugin-owned external JavaScript only; excludes shared WordPress/jQuery dependencies, inline code, HTML and CSS. File size is not a speed score.
Start with a ready-made campaign. Edit the words, images and fields. Then choose where it appears and what happens after someone responds.
Take a closer look at the builderYou do not need to rebuild everything at once. There is no direct Popup Maker importer, so start with a campaign you can recreate and check.
Confirm your email or SMS destination is supported, including the fields and consent you need.
Find your integrationBring your offer, brand and form fields into a WConvert template. Set the display rules and a useful success step.
Explore the builderCheck desktop and mobile, submit a test lead and confirm delivery. Then disable the old campaign to avoid duplicate popups.
Get setup helpYes. Its WordPress.org plugin includes popup creation and a built-in subscription form. Paid plans add capabilities such as scroll and exit triggers, scheduling and split tests. WConvert also has a free edition; it is available on WordPress.org.
Yes. Its built-in subscription form collects email and name details, supports consent settings, and stores subscribers locally. More complex forms can come from integrations such as Gravity Forms. WConvert brings phone fields, enquiries, multistep capture and a searchable lead log into its own workflow.
Yes. Neither charges by campaign impressions. Site licenses, hosting capacity and any connected service’s quotas still matter. Visitor frequency settings are controls you choose, not billing limits.
Popup Maker is worth considering if your current forms already handle payments, registrations or other complex workflows. Its documented form integrations can keep that setup in place. WConvert has its own form fields and lead-capture workflow; check the fields and destinations you need before switching.
Self-hosting is a shared foundation here, not an exclusive WConvert benefit. WConvert stores lead records and core analytics locally, with retention settings and WordPress data export and erasure. External destinations, mail providers and optional verification services have their own data flows. Neither tool makes a site automatically compliant.
There is no direct importer. Recreate one campaign, check its fields and consent, test the timing and destination, then turn off the original. Keep existing subscribers in your email service; do not treat changing plugins as new consent.
We have not run a controlled performance or conversion benchmark between these products. Results depend on your design, offer, audience, scripts and hosting. Try one comparable campaign before moving everything.
Explore WConvert, or talk through the setup you want to build.