A self-hosted, open-source alternative for WordPress. Build your audience with unlimited campaign impressions, and keep your lead records on your own site.
A comparison by WConvert · Checked 9 October 2026
See what each product supports and which edition includes it. A check means available in the plan shown—not identical behavior or implementation.
AvailablePaid planPlan names appear in each cell.Sources
| What matters |  WConvertFree & Pro |  Public paid plans |
|---|---|---|
| Ownership & usage | ||
| Unlimited campaign impressions | Available:Free & Pro | Not included:Plan-based allowance |
| Self-hosted campaign builder | Available:Your WordPress site | Not included:Hosted service |
| Open-source, self-hostable product | Available:GPL · Free & Pro | Not included:Connector plugin only¹ |
| Create & capture | ||
| Visual campaign editor | Available:Free & Pro | Paid planBasic and above |
| Popups & inline forms | Available:Free & Pro | Paid planBasic and above |
| Floating bars & slide-ins | Paid planPro | Paid planBasic and above |
| Multistep campaigns | Available:Free; branching in Pro | Paid planPlus and above |
| Target & improve | ||
| Campaign scheduling | Available:Free & Pro | Paid planPro and above |
| Exit-intent targeting | Paid planPro | Paid planPro and above |
| A/B testing | Paid planPro | Paid planPlus and above |
| Respect your visitors | ||
| Control repeat appearances | Available:Campaign frequency & site-wide limits | Available:Campaign & global cookies |
| Stop repeating after signup | Available:After-submission suppression | Available:Conversion & global success cookies |
| Fit your website | ||
| WordPress support | Available:Native plugin | Available:Connected plugin |
| WooCommerce campaigns | Paid planPro | Paid planGrowth |
| Shopify & non-WordPress sites | Not included:WordPress only | Available:Multiple platforms |
¹ OptinMonster’s WordPress connector is open source; its hosted campaign service is not a self-hostable WordPress product. Paid-plan labels above follow its public pricing. Its limited WordPress free account is covered in the FAQ. Explore WConvert’s data controls
WConvert Pro includes webhooks for Zapier, Make, n8n and custom endpoints. Native connections for Klaviyo and HubSpot remain marked Soon. Check your integration first
WConvertCreate campaigns, review leads and see results inside your own site. A practical fit when WordPress is where you want to work.
A hosted campaign platform for WordPress and other website systems, with a wider selection of marketing connections.
Select a goal to see the relevant plans. Check features, site counts and usage limits together.
$0free edition
A popup or inline signup form. WConvert Free includes local lead records and a MailPoet connection. WSMS is coming soon. A different destination may require Pro.
WConvert plan details$108first year · billed annually
1 site · 2,500 monthly campaign impressions
Entry paid plan comparison. OptinMonster also offers a limited free account through its WordPress plugin.
$49/ year · 1 site
Compare campaign versions. WConvert Pro shows observed results and lets you choose the version to keep; it does not automatically declare a statistically significant winner.
WConvert plan details$324first year · billed annually
2 sites · 10,000 monthly campaign impressions
Plans that include A/B testing. Their reporting and testing workflows differ.
$49/ year · 1 site
Show an invitation as someone is leaving. WConvert Pro includes exit intent alongside its other premium triggers.
WConvert plan details$444first year · billed annually
3 sites · 25,000 monthly campaign impressions
Plans that include exit-intent targeting. Trigger behavior can differ by device.
$49/ year · 1 site
WConvert Pro adds product recommendations and on-site cart-return campaigns. It is not an abandoned-cart email service. WooCommerce is required.
WConvert plan details$804first year · billed annually
5 sites · 100,000 monthly campaign impressions
Plans with WooCommerce features. These are different ecommerce toolsets, not feature-for-feature equivalents.
USD. OptinMonster figures are its advertised annual introductory and renewal prices, checked 9 October 2026. Taxes, sending services and hosting are separate. This is a comparison for the selected task, not a claim of equivalent feature sets. Offers and terms can change.
More WordPress sites? WConvert Pro uses the same feature set: 1 site · $49/year / Up to 5 sites · $99/year / Unlimited sites · $199/year. See pricing for current availability and terms.
Keep lead records and core campaign analytics in your WordPress database. Choose your hosting provider and region, who can access the site, and how long WConvert keeps lead records.
Explore privacy & data controlsSet lead retention and use WordPress personal-data export and erasure tools. Include backups and connected services in your team’s process.
Free and Pro are GPL-licensed plugins. Inspect and adapt the code under its license. The Free download includes readable source and build files.
GPL-2.0-or-laterYou manage hosting, updates, access and backups. Self-hosting gives you control over these choices; it does not remove the work of looking after data.
Compressed JavaScript from two signup examples.
14.6 KB
One plugin script
Single-email form
66.9 KB
16 observed scripts
Name and email form
Separate examples, not a speed test. OptinMonster’s demo may include preview-only scripts.
9 October 2026 · Gzip level 6 · External product JavaScript only. Sources
Start with a ready-made campaign. Edit the words, images and fields. Then choose where it appears and what happens after someone responds.
Take a closer look at the builderYou do not need to rebuild everything at once. There is no direct OptinMonster importer, so start with a campaign you can recreate and check.
Confirm your email or SMS destination is supported, including the fields and consent you need.
Find your integrationBring your offer, brand and form fields into a WConvert template. Set the display rules and a useful success step.
Explore the builderCheck desktop and mobile, submit a test lead and confirm delivery. Then disable the old campaign to avoid duplicate popups.
Get setup helpWConvert does not meter campaign impressions or charge more because a campaign is shown more often. This applies to Free and Pro. Your hosting capacity, site-license allowance and any connected service’s quotas still apply. Visitor frequency controls are settings you choose, not billing limits.
No. Lead records and core campaign analytics are stored in your WordPress database. Enabled destinations, optional external analytics, bot verification and your mail setup can involve other providers. Your team also manages hosting, updates, access, backups and retention.
Yes. WConvert Free and Pro are GPL-licensed WordPress plugins. The Free package includes readable source and build files. Your team can inspect and adapt the code under its license. A paid Pro license covers the commercial offering; open source does not mean every edition is free of charge.
Its WordPress listing offers a free account with 3 campaigns and 500 campaign impression credits. These are credits, not a recurring monthly allowance. Review its upgrade preferences before activating. WConvert Free is a standalone WordPress plugin; it is available on WordPress.org.
There is no direct OptinMonster campaign importer in WConvert. Recreate your design, fields, consent wording, display rules and destinations, then test before switching. Existing subscribers can stay in your email service.
No tool can promise that. Your offer, audience, placement and follow-up matter. Start with one comparable campaign, keep the offer consistent and review results before moving the rest.
WConvert is a WordPress plugin. If you need one campaign platform across WordPress and other systems, review OptinMonster’s platform support before choosing.
For ongoing newsletters, SMS broadcasts and marketing automations, keep your sending service. WConvert captures and routes leads; it can also email a lead-magnet link through your WordPress mail setup. Provider charges and sending requirements are separate.
Explore WConvert’s campaigns, or talk through your setup with us.