Compare WConvert with Depicter for WordPress lead capture. Explore forms, targeting, lead management and pricing, then choose what fits your next campaign.
A comparison by WConvert · Checked 9 October 2026
INSIDE WCONVERTDESIGN → RESPONSE
There is real overlap. Choose by the work you do most often, and the tools you want around it.
WConvertA focused workspace for choosing a campaign goal, collecting the right details and reviewing what happened.
One canvas for popups and forms, alongside sliders, hero sections, carousels and animated content.
Illustrated product workflows. Depicter’s advanced design tools vary by plan. WConvert is a lead-capture plugin, not a replacement for its slider or carousel builder.
A check means documented support, not identical behavior. A cross means outside the product’s scope. “Confirm” means the reviewed information is incomplete or inconsistent.
AvailablePaid planPlan names appear in each cell.Sources
| What matters |  WConvertFree & Pro | Free & paid plans |
|---|---|---|
| Create & collect | ||
| WordPress popup builder | Available:Free & Pro | Available:Free & paid |
| Built-in email signup forms | Available:Free | Available:Free |
| Phone & custom form fields | Available:Free | Check details:Supported; check field / plan |
| Multistep popups | Available:Free; branching in Pro | Check details:Supported; check template / plan |
| Lead search & CSV export | Available:Free | Available:Leads dashboard |
| Target & connect | ||
| Scheduled start & end dates | Available:Free | Paid planStarter and above |
| Exit-intent targeting | Paid planPro | Paid planStarter and above |
| Control repeat appearances | Available:Campaign frequency & site-wide limits | Available:Every visit, returning or after a period |
| Built-in A/B testing | Paid planPro | Check details:Confirm with Depicter¹ |
| Native Mailchimp connection | Paid planPro | Check details:Conflicting official information² |
| Beyond lead capture | ||
| Slider & carousel builder | Not included:Not a slider builder | Available:Sliders; paid carousels |
| AI-assisted design generation | Not included:Not included | Paid planPaid plans |
| WooCommerce content | Paid planPro · product picks & cart return | Paid planPaid · product sliders & popups |
¹ We could not verify a native A/B testing setup and plan in the reviewed sources. This is not a claim that Depicter cannot be used with a separate testing tool.
² Depicter’s pricing page labels Mailchimp “coming soon”; its WordPress changelog says it was added. Confirm the current version and license. WConvert’s integration directory distinguishes available connections from those marked Soon.
Select a goal. See where Free fits, where a paid plan starts, and when the other product is the better match.
$0free edition
Create a popup or inline form, review leads and connect MailPoet in Free; WSMS is coming soon.
WConvert plan details$0free edition
Its free email-capture guide covers a popup form, the Leads dashboard and CSV export.
A basic email signup has a free starting point in both products. Check the destination you need before choosing.
$0free edition
Set the campaign’s start and end dates, alongside visitor frequency limits.
WConvert plan details$39/ year · 1 site · advertised offer
Publish scheduling is listed in Starter alongside advanced display tools.
One website. Compare the scheduling capability for this task, not every feature in the two editions.
$49/ year · 1 site
Use exit intent with WConvert’s lead forms, destinations and other Pro campaign tools.
WConvert plan details$39/ year · 1 site · advertised offer
Exit intent is included in Starter. Its displayed promotional price is lower for this one-site comparison.
The right choice also depends on your editor, forms and follow-up workflow. Trigger behavior varies by device.
Not offeredA different product focus
WConvert focuses on lead-capture campaigns. Choose a dedicated design tool for sliders and carousels.
What WConvert does$39/ year · 1 site · advertised offer
Starter includes its advanced slider and carousel builders, plus visual effects.
For a broad visual-content toolkit, Depicter is the more relevant option. WConvert does not replace a slider plugin.
USD, checked 9 October 2026. Depicter figures are advertised annual offers, excluding tax. A crossed-out amount is not presented here as a verified renewal rate. Check checkout terms before purchase. Hosting and connected-service charges are separate.
WConvert Pro uses the same feature set across site counts: 1 site · $49/year / Up to 5 sites · $99/year / Unlimited sites · $199/year. See pricing and availability.
Both products can collect responses. Before you choose, check where those responses go, which fields are sent and what your team needs to do next.
WConvert connects natively to MailPoet in Free, with Mailchimp, Brevo, Mailtrap and webhooks in Pro. WSMS is coming soon. Leads and core campaign analytics stay in WordPress; enabled destinations and other external tools have their own data flows.
Check your destinationThe same simple email-enquiry popup. WConvert loaded 14.6 KB of JavaScript; Depicter loaded 75.7 KB, including its form modules. Both measured with gzip compression.
A smaller script footprint.Fewer JavaScript bytes for the browser to download. Your hosting, design and visitors’ connection still affect page speed.
Plugin JavaScript files · gzip · lower is better
Measured 9 October 2026 · Free versions, tested popup. Includes the main script and loaded form modules. Excludes HTML, inline code and CSS. File size is not a page-speed score.
Start with a ready-made campaign. Edit the words, images and fields. Then choose where it appears and what happens after someone responds.
Take a closer look at the builderYou do not need to rebuild everything at once. There is no direct Depicter importer, so start with a campaign you can recreate and check.
Confirm your email or SMS destination is supported, including the fields and consent you need.
Find your integrationBring your offer, brand and form fields into a WConvert template. Set the display rules and a useful success step.
Explore the builderCheck desktop and mobile, submit a test lead and confirm delivery. Then disable the old campaign to avoid duplicate popups.
Get setup helpNo. It also builds popups, notification bars, forms, multi-step experiences and surveys. It has a lead directory, too. The comparison is about product focus and workflow, not whether Depicter can capture leads.
Yes. Depicter documents a free popup-form workflow with lead search and CSV export. WConvert Free includes popup and inline forms, a lead log and a MailPoet connection. WSMS is coming soon. Free is available on WordPress.org.
A missing pricing-page entry is not proof that a feature is unavailable. We could not verify a native A/B testing setup and plan from the reviewed sources. For Mailchimp, Depicter’s pricing still says coming soon, while its WordPress changelog says the integration was added. Confirm the current version and license before relying on it.
Depicter’s reviewed one-site Starter offer is $39/year; WConvert Pro is $49/year for one site. WConvert includes scheduling in Free. Compare the specific job, the site allowance and the terms rather than assuming one product is always less expensive.
Depicter displays promotional and crossed-out prices, but we have not treated the crossed-out amount as a confirmed renewal charge. Check your checkout and subscription terms. Its expiry documentation also describes limits on editing and Pro effects after a subscription ends.
You may want Depicter for sliders and WConvert for lead capture. Test them together with your theme and other plugins; this page is not a compatibility certification. Disable overlapping popup rules so visitors do not get two invitations at once.
There is no direct Depicter importer in WConvert. Recreate one campaign and check the design, fields, consent, targeting and destination before disabling the original. Existing subscribers can stay in your sending service.
Review the actual data flow for your setup. WConvert stores leads and core analytics in WordPress and provides retention and personal-data tools. Depicter is also a WordPress plugin with lead management. Hosting, external integrations, verification and any AI services need their own review; neither product makes a site automatically compliant.
Explore WConvert, or talk through the setup you want to build.