WConvert Free
$0free edition
Unlimited campaign impressions
Build a popup or inline form, keep the lead in WordPress and connect MailPoet. WSMS is coming soon.
WConvert plan details All comparisonsWCONVERT VS THRIVE LEADSGrow your list.
Grow your list.
Start with a free toolkit.
Build forms, collect leads and deliver your first download with WConvert Free. Compare it with Thrive Leads’ paid toolkit—and see where each fits your next campaign.
A comparison by WConvert · Checked 9 October 2026 YOUR FIRST CAMPAIGN, INSIDE WORDPRESS
From a signup to a saved lead
Your next connection, saved.Contact details · Campaign · Consent wording
A shared starting point WordPress plugins Built-in multistep forms Local leads & CSV export
WHAT COMES WITH YOUR CHOICEStart with the essentials.
Start with the essentials.
Compare what comes next.
Both tools create forms and keep local leads. The differences are in the starting price, connected services and how you run your tests.
AvailablePaid planRead the edition and details in each cell.Sources
| What matters |  WConvertFree & Pro | Thrive LeadsStandalone paid plugin |
|---|---|---|
| Start & create | ||
| Works with your WordPress theme | Available:Free & Pro | Paid planPaid · standalone plugin |
| Free edition | Available:Free on WordPress.org | Not included:Paid subscription |
| Visual popup & inline form builder | Available:Free | Paid planPaid · included |
| Floating bars & slide-ins | Paid planPro | Paid planPaid · included |
| Built-in multistep forms | Available:Free; conditional branching in Pro | Paid planPaid · multiple form states |
| Capture & follow up | ||
| Lead records & CSV export | Available:Free · searchable lead log | Paid planPaid · local leads & CSV export |
| Consent checkbox | Available:Free · wording saved with the lead | Paid planPaid · GDPR consent field |
| Email a lead-magnet link | Available:Free · WordPress mail setup | Paid planPaid · connected delivery service |
| Email marketing connections | Available:MailPoet Free; more providers in Pro | Paid planPaid · wider provider catalog |
| Target & improve | ||
| Page & post targeting | Available:Free | Paid planPaid · Lead Group conditions |
| Campaign reports | Available:Free; additional analytics in Pro | Paid planPaid · Lead Reports |
| Built-in A/B tests | Paid planPro · choose the version to keep | Paid planPaid · includes automatic winner settings |
| Automatic A/B winner promotion | Not included:You review results and choose | Paid planPaid · automatic winner option |
A check means the capability is included, not that both implementations are identical. Thrive Leads uses its visual editor for form design; its multistep forms and A/B tests do not require a separate form plugin.
WConvert includes MailPoet in Free; WSMS is coming soon. Mailchimp, Brevo, Mailtrap and webhooks are Pro. Planned connections stay marked Soon. Check your destination
PRICE THE JOB YOU NEED DONEYour next campaign.
Your next campaign.
Your actual yearly cost.
Choose a goal to see the relevant one-site options. Thrive Leads includes its toolkit in one paid plan; WConvert separates Free and Pro.
Thrive Leads Standalone
$99first year · 1 site · annual billing
Then $199/year at the listed renewal rate.
The standalone plugin includes opt-in forms, targeting, reporting and its supported marketing connections.
Thrive Suite is optional. A separate suite purchase is not required.Check your destination first. WConvert’s free connections may be enough; other providers can require Pro.
WConvert Free
$0free edition
Unlimited campaign impressions
Split a signup into screens, such as email, optional phone details and a useful success message.
WConvert plan detailsThrive Leads Standalone
$99first year · 1 site · annual billing
Then $199/year at the listed renewal rate.
Use form states to create a multi-step opt-in. This is built into Thrive Leads, not a separate form plugin.
Thrive Suite is optional. A separate suite purchase is not required.Both support multistep experiences. WConvert’s conditional branching requires Pro.
WConvert Free
$0free edition
Unlimited campaign impressions
Email the download link through your configured WordPress mail setup after signup.
WConvert plan detailsThrive Leads Standalone
$99first year · 1 site · annual billing
Then $199/year at the listed renewal rate.
Asset Delivery sends download links through a connected transactional email provider.
Thrive Suite is optional. A separate suite purchase is not required.Both can deliver a lead magnet. Configure reliable email delivery and include any provider charges in your budget.
WConvert Pro
$49/ year · 1 site
Unlimited campaign impressions
Compare campaign variants, review their results and choose which version to keep.
WConvert plan detailsThrive Leads Standalone
$99first year · 1 site · annual billing
Then $199/year at the listed renewal rate.
Test opt-in variations and optionally use automatic winner settings to retire losing variations.
Thrive Suite is optional. A separate suite purchase is not required.Both have built-in testing. Thrive Leads also offers automatic winner promotion; WConvert leaves that decision with you.
USD, checked 9 October 2026. Thrive’s advertised introductory offer renews at full price. Taxes, hosting and sending services are separate. These are task comparisons, not identical bundles.
WConvert Pro has the same features across site counts: 1 site · $49/year / Up to 5 sites · $99/year / Unlimited sites · $199/year. Pricing and availability.
CHOOSE BY HOW YOU WORKA good fit beats
A good fit beats
a longer checklist.
Both cover the core opt-in workflow. Choose around the work you want to do next.
WConvertStart free. Add more when it fits.
A practical starting point for email signups, phone capture, enquiries and downloadable resources, with your leads in WordPress.
- Multistep capture and lead records in Free
- MailPoet connection in Free
- Pro adds testing, branching and more formats
Build on an established opt-in toolkit.
A strong candidate if automatic A/B winner selection, its provider connections or your existing Thrive setup matter most.
- Automatic winner settings for form tests
- Smart Links for subscriber-aware offers
- Included if you already have Thrive Suite
Already using Thrive Suite? Your subscription includes Thrive Leads. Consider the tools you already pay for before adding another license. You can also buy Thrive Leads separately and keep your existing theme.
MEET YOUR NEW WORKSPACEA design you make yours.
A design you make yours.
A place you already know.
Start with a ready-made campaign. Edit the words, images and fields. Then choose where it appears and what happens after someone responds.
Take a closer look at the builderTHINKING OF SWITCHING?
Start with one good campaign.
You do not need to rebuild everything at once. There is no direct Thrive Leads importer, so start with a campaign you can recreate and check.
Check the connection
Confirm your email or SMS destination is supported, including the fields and consent you need.
Find your integrationRecreate the invitation
Bring your offer, brand and form fields into a WConvert template. Set the display rules and a useful success step.
Explore the builderTest before you switch
Check desktop and mobile, submit a test lead and confirm delivery. Then disable the old campaign to avoid duplicate popups.
Get setup helpBEFORE YOU DECIDE
A few fair questions.
Is Thrive Leads free?
Its advertised standalone product is paid: $99 for the first year and $199 per year on renewal for one site, checked 9 October 2026. WConvert has a free edition, available on WordPress.org.
Do I need Thrive Suite or a Thrive theme?
No. Thrive Leads is available separately and works with existing WordPress themes. Thrive Suite is a broader bundle that includes Leads and other products; it is optional, not a requirement for the capabilities compared here.
Can both products store and export leads?
Yes. Thrive Leads documents local lead capture and CSV export. WConvert provides a searchable lead log, CSV export and consent wording saved with submissions. Review access, retention, backups and any connected services for your own setup.
Are multistep forms built into Thrive Leads?
Yes. Thrive Leads uses multiple form states for multistep opt-ins. WConvert includes multistep screens in Free and adds conditional branching in Pro.
Which tool chooses an A/B winner automatically?
Thrive Leads has an automatic winner option. WConvert Pro shows observed results and lets you choose the version to keep; it does not automatically promote a winner or provide a statistical significance score.
Can I import my existing Thrive Leads forms?
There is no direct Thrive Leads importer. Recreate one campaign, verify its fields and destination, test the signup and then turn off the old form. Keep existing subscribers in your email service; switching tools does not create new consent.
Will switching make my website faster?
We have not run a matched script-size or speed benchmark against Thrive Leads. Your campaign design, enabled features, theme and hosting affect performance. Test an equivalent campaign on your own site before drawing a conclusion.
MAKE ROOM FOR YOUR NEXT LEADYour next campaign.
Your next campaign.
Your kind of workflow.
Explore WConvert, or talk through the setup you want to build.