WEBVTT 00:00:00.100 --> 00:00:03.500 A useful enquiry tells you what someone needs and how to 00:00:03.660 --> 00:00:04.580 reply. 00:00:04.580 --> 00:00:08.100 Let’s build a short partnership form for The Friday Letter, then 00:00:08.100 --> 00:00:10.620 check the complete request in WordPress. 00:00:10.833 --> 00:00:15.673 In Create campaign, choose Collect enquiries, then Enquiry in 00:00:15.713 --> 00:00:16.873 small steps. 00:00:16.993 --> 00:00:20.353 This Free setup asks what someone needs before collecting their 00:00:20.353 --> 00:00:21.513 contact details. 00:00:21.873 --> 00:00:23.593 Use it to create your draft. 00:00:23.800 --> 00:00:26.480 I’ve prepared the page and matching form style. 00:00:26.600 --> 00:00:31.000 Select Interest, then replace the choices with services you actually 00:00:31.000 --> 00:00:35.840 offer: Sponsor an issue, Commission a story, or Something else. 00:00:35.840 --> 00:00:39.400 Keep this choice required so each enquiry arrives with a useful 00:00:39.400 --> 00:00:40.400 starting point. 00:00:40.633 --> 00:00:45.393 On Contact details, keep email required and the name optional. 00:00:45.393 --> 00:00:49.033 Explain that these details are for replying to the enquiry, not 00:00:49.033 --> 00:00:50.593 newsletter signup. 00:00:50.593 --> 00:00:54.113 Check the acknowledgement too: it should confirm receipt without 00:00:54.113 --> 00:00:57.553 promising a booking or a reply that has already been sent. 00:00:57.767 --> 00:01:01.527 In Preview, try Continue without choosing a topic. 00:01:01.527 --> 00:01:03.767 The form should ask for an answer. 00:01:03.767 --> 00:01:08.087 Now choose Sponsor an issue and continue to contact details. 00:01:08.087 --> 00:01:10.807 This is a rehearsal, so it does not save a real 00:01:10.807 --> 00:01:11.727 enquiry. 00:01:11.727 --> 00:01:13.807 We’ll test the published page next. 00:01:14.033 --> 00:01:18.273 Keep this example in WConvert only, so you can review requests 00:01:18.273 --> 00:01:21.433 in Leads without sending email automatically. 00:01:21.473 --> 00:01:25.633 Review the selected page, fields and privacy information, then 00:01:25.633 --> 00:01:27.233 publish the campaign. 00:01:27.233 --> 00:01:30.513 Manual inline placement still needs its WordPress block on the 00:01:30.513 --> 00:01:31.273 page. 00:01:31.500 --> 00:01:35.380 On our prepared Work with us page, I’ve added a WConvert 00:01:35.500 --> 00:01:36.740 campaign block. 00:01:36.740 --> 00:01:39.940 Search for the published enquiry and select its result. 00:01:40.020 --> 00:01:41.820 Then publish the page too. 00:01:41.820 --> 00:01:45.340 The page rule allows the form here; this block decides where 00:01:45.340 --> 00:01:46.180 it sits. 00:01:46.400 --> 00:01:50.280 On the published page, imagine you’re a brand interested in sponsoring 00:01:50.280 --> 00:01:51.160 an issue. 00:01:51.280 --> 00:01:53.640 Choose that topic, then continue. 00:01:53.760 --> 00:01:56.680 Add a name and a test email address, and read how 00:01:56.680 --> 00:01:58.360 the details will be used. 00:01:58.480 --> 00:02:00.920 Send the enquiry and check the acknowledgement. 00:02:01.200 --> 00:02:04.080 This is a real submission; now we need to find the 00:02:04.080 --> 00:02:05.240 saved request. 00:02:05.467 --> 00:02:09.267 In Leads, I’ve filtered to Enquiries and this campaign. 00:02:09.387 --> 00:02:12.067 Search for the test email and open the submission. 00:02:12.427 --> 00:02:16.267 Here are Alex’s contact details, the selected interest, and the 00:02:16.267 --> 00:02:17.427 source campaign. 00:02:17.547 --> 00:02:22.267 Consent says Not asked: this form collects an enquiry, not a 00:02:22.267 --> 00:02:23.907 newsletter subscription. 00:02:23.907 --> 00:02:27.307 The request is saved in WordPress; review it and follow up 00:02:27.307 --> 00:02:28.867 with the person separately. 00:02:29.100 --> 00:02:33.020 You have a useful enquiry, with the details needed to reply. 00:02:33.180 --> 00:02:36.540 Check new requests regularly and agree the next step with the 00:02:36.540 --> 00:02:37.140 sender. 00:02:37.420 --> 00:02:41.220 Keep newsletter signup separate, and test your form on a phone 00:02:41.300 --> 00:02:42.340 before launch.