WEBVTT

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Your campaigns are getting signups, clicks, and enquiries.

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What should you improve next?

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Let’s use The Friday Letter’s reports to understand what happened,

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compare results fairly, and choose a useful next step.

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Start in Analytics.

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The overview brings together submissions, offer activity, cart

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returns, basket additions, and campaign appearances.

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Here, two hundred and fifteen submissions include newsletter signups,

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checklist requests, and enquiries.

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Each goal counts a different action.

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A cart return or basket addition is not a completed purchase.

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Before comparing results, check the report period.

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Use a completed week so both periods contain the same number

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of full days.

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Here, August tenth through sixteenth is compared with the seven

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days before it.

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Keep the comparison enabled, apply the dates, and open Grow my

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email list.

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This goal has one hundred and forty-one email submissions from

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three thousand and twenty appearances: a four point seven percent

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rate.

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Shown counts appearances, including repeats.

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The rate is submissions divided by shown.

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These are form submissions; confirmed subscriptions and inbox

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delivery are checked separately in your email service.

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Campaign contributions shows where those results came from.

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I’ve narrowed the list to our published Friday Letter campaigns.

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The welcome popup brings more submissions; the article signup

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has a higher rate.

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Different placements reach different readers, so neither number

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tells the whole story.

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The new invitation is at fifteen percent, but only three submissions

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from twenty appearances.

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Give it more time.

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Open the welcome popup to compare it with itself.

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Its ninety-six submissions are up twenty percent.

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It was also shown twenty percent more often.

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The previous week had eighty submissions from two thousand appearances.

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Both weeks have a four percent rate.

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The campaign gained more results, while the share of appearances

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producing a submission stayed the same.

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Use Performance over time to see how the week developed.

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Switch to Shown, then Rate.

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The solid line is this period; the dashed line is the

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previous one, aligned by day.

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For a precise check, return to Email submissions and open View

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exact daily numbers.

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Friday had twenty-one submissions, compared with seventeen the

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previous Friday.

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For a form with several screens, open Screen activity.

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Here, the details screen was shown twenty-four hundred times,

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completed ninety-six times, and followed by ninety-six acknowledgement

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screens.

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Dismissed counts deliberate closes.

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These are activity counts, not a unique-person funnel, so don’t

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subtract them to calculate abandonment.

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To inspect what was actually submitted, choose View submissions.

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The campaign and date range carry across, giving us the same

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ninety-six submissions.

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Open one to check its email, source campaign, date, and recorded

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consent.

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This connects the report’s total to the information you can follow

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up on.

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Back in Analytics, Export CSV saves the report for the selected

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dates and scope.

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Keep this week’s report, note the change you make, and compare

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again after another complete week.

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If you’re checking a submission you just tested, use Today instead;

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a completed-day report won’t include it yet.

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You now have the full path: overview, goal, campaign, and saved

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submissions.

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Choose one meaningful change, like a clearer headline.

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Keep the audience and comparison periods similar, then read the

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next results in context.