WEBVTT 00:00:00.100 --> 00:00:03.100 Help each reader find something worth their time. 00:00:03.380 --> 00:00:07.500 With WConvert Pro, we’ll build The Friday Letter’s reading quiz, 00:00:07.500 --> 00:00:11.020 ask a follow-up only when it helps, and test the results. 00:00:11.233 --> 00:00:14.713 Start with Help visitors find a match and a quiz setup. 00:00:14.713 --> 00:00:16.913 I’ve prepared the Friday Letter copy. 00:00:16.913 --> 00:00:20.673 Our first question offers a short read, a deeper read, or 00:00:20.673 --> 00:00:21.913 a surprise. 00:00:21.913 --> 00:00:25.233 Keep the answer required, so every reader gives the quiz a 00:00:25.233 --> 00:00:26.633 clear starting point. 00:00:26.833 --> 00:00:30.193 This follow-up is only useful for someone who wants a deeper 00:00:30.193 --> 00:00:31.033 read. 00:00:31.033 --> 00:00:35.553 In its screen settings, open Only if, choose an answer match, 00:00:35.553 --> 00:00:37.753 and select A deeper read. 00:00:37.833 --> 00:00:41.113 Everyone else skips this question and continues to the result. 00:00:41.333 --> 00:00:43.733 Now match the results to the answers. 00:00:43.893 --> 00:00:47.333 A five-minute read gets Five minutes of quiet, with a short 00:00:47.333 --> 00:00:49.533 explanation and a link to the story. 00:00:49.893 --> 00:00:53.693 Specific results are checked in order; the first match wins. 00:00:53.973 --> 00:00:58.013 Keep an All other answers result for anyone who doesn’t match. 00:00:58.233 --> 00:01:00.273 Use Flow to check the route. 00:01:00.393 --> 00:01:02.993 A deeper read goes through the extra question. 00:01:03.273 --> 00:01:05.393 All other answers go around it. 00:01:05.753 --> 00:01:09.913 Routing decides which screen comes next; result conditions decide 00:01:09.913 --> 00:01:12.353 what recommendation appears at the end. 00:01:12.567 --> 00:01:15.327 Open Preview and try the short path. 00:01:15.327 --> 00:01:17.727 Choose A five-minute read and continue. 00:01:17.727 --> 00:01:20.207 The result appears immediately. 00:01:20.207 --> 00:01:23.327 What happened confirms that the follow-up was skipped. 00:01:23.367 --> 00:01:26.727 This is a rehearsal: it saves no lead and sends no 00:01:26.727 --> 00:01:27.567 message. 00:01:27.767 --> 00:01:30.527 Start over and choose A deeper read. 00:01:30.887 --> 00:01:33.327 This time, the extra question appears. 00:01:33.607 --> 00:01:36.527 Practical ideas leads to A slower Sunday. 00:01:36.807 --> 00:01:39.607 Test the other choice too, and go back to change an 00:01:39.607 --> 00:01:40.807 earlier answer. 00:01:40.887 --> 00:01:43.887 The result should follow the reader’s latest answers. 00:01:44.100 --> 00:01:46.660 One more check: Surprise me. 00:01:46.660 --> 00:01:50.300 It skips the follow-up and shows our fallback, A letter worth 00:01:50.340 --> 00:01:51.380 opening. 00:01:51.380 --> 00:01:54.460 A fallback should still help the reader find a useful next 00:01:54.540 --> 00:01:55.020 step. 00:01:55.233 --> 00:01:58.313 Save the draft, then review and publish. 00:01:58.673 --> 00:02:01.833 This demo is limited to one local test page. 00:02:01.953 --> 00:02:05.713 Check your own page and opening rules carefully, especially for 00:02:05.713 --> 00:02:09.433 a fullscreen quiz, before making it available to visitors. 00:02:09.633 --> 00:02:13.113 Finally, open the published page as a fresh visitor. 00:02:13.473 --> 00:02:16.393 The short answer reaches Five minutes of quiet. 00:02:16.753 --> 00:02:18.953 Go back and choose a deeper read. 00:02:19.073 --> 00:02:20.953 The follow-up now appears. 00:02:21.073 --> 00:02:24.393 Choose Practical ideas to get A slower Sunday. 00:02:24.513 --> 00:02:27.993 These anonymous results do not capture an email address. 00:02:28.200 --> 00:02:32.320 Ask only what changes the recommendation, and make every result 00:02:32.440 --> 00:02:33.320 useful. 00:02:33.480 --> 00:02:37.840 Before launch, check all answers, the fallback, mobile layout, 00:02:37.840 --> 00:02:38.640 and links. 00:02:38.920 --> 00:02:42.080 A thoughtful quiz helps readers take their next step.